Job Description for PPC (Pay Per Click) Manager
Qualification: BSc/BBA/MBA in Marketing, Digital Media or a related field; AdWords certification is a plus
Experience: 5 to 7 years of experience
We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets.
In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.
Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)
Desired Skills and Experiences:
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaignss
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends
Requirements
- Proven experience as a PPC Manager or Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills
Personal Characteristics
- Strategic thinking with the ability to hit the ground running
- Professionalism and integrity to demonstrate a positive image of the company
- Goal oriented, solution focused, results driven, reliable and capable
- Innovative
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A structured and organised approach to work with, the ability to manage your own workload
and meet deadlines
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Team player, who encourages collaboration, welcomes challenges to achieve greater results
- Actively contribute to organisational objectives
- Flexible
- A passion for playing a key role in building successful companies
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